An organization’s strategic goals, or objectives, refer to the organization’s mission, its unique purpose and scope. The strategic plan, sometimes called strategic intent, is how the organization tailors its offerings and develops and leverages internal resources and capabilities to accomplish strategic goals. Strategic actions are those tangible actions taken to operationalize the strategic plan in pursuit of the strategic goals of the business.
(1) an identification of the organization’s current competitive positioning and an assessment of the strengths and weaknesses of that position,
(2) a consideration of the pros and cons of a relatively small set of strategic actions to help improve that position, and
(3) the advancement of a set of recommendations based on this analysis.