How do you turn around the culture of a 130,000-person company? Ask Satya Nadella

It was March 27, 2014, and Satya Nadella was about to make his first public appearance as CEO of Microsoft. The tone, he knew, would be important.

Nadella’s predecessor, Steve Ballmer, was famous for making public appearances feel epic. At a 1991 meeting in Japan, he seemed to injure his vocal chords because he was screaming “Windows” with such force. In 2000, when Microsoft celebrated its 25th anniversary, Ballmer reportedly popped out of a giant cake. And in 2013, when he announced he was stepping down, he bid farewell to 13,000 Microsoft employees as “(I’ve had) The Time of My Life” blared through the speakers of Key Arena in Seattle. Through tears, the 6’5” Ballmer shouted, “Soak it in all of you. You work for the greatest company in the world.”

Nadella was not that kind of CEO.

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What are the biggest myths about owning a business?


As someone who has owned over 30 different businesses in speciality retail, fast food and hospitality, here are some of the biggest myths that I have discovered in relation to owning a small business, especially in the early stages:

Myth 1: That owning a business means that you can work whenever you like.

  • The truth is that you don’t own a business … it owns you. If it is right for the business to serve its customers 24/7, then it is up to you as the owner/manager to staff that need, even if it means staffing it yourself – which it usually does. It’s not uncommon for people that own their own business to commit 80–100 hours a week to its survival and success.

Myth 2: That you will make a fortune when you own your own business.

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现在这个时代比较特别的是,世界从未像今天这样密切的相互关联、互为依存。我们清晰地感觉到彼此的存在,我们其实像是邻居。透过电视的实况转播,你可 以在瞬秒间就立即看到戈尔巴乔夫主席和里根总统、布什副总统会面的情况。你听得到他们的声音。你也可以天天看到像亚美尼亚的地震或汉城街头暴动的镜头。


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