How to start a company with your best friend (and survive to tell about it)

Ten years ago, I started a business with my best friend. Naturally, I was told by many people that co-founding a company with a close friend was a bad idea.

The truth is that many companies start among friends. Former Harvard Business School professor Noam Wasserman (now at the University of Southern California) studied 10,000 tech startups and learned that 40% of founders were friends before they went into business. His research, summarized in his book The Founder’s Dilemmas, also revealed that when founders are friends, it increases the likelihood of startup failure—and each friend on the founding team increases the likelihood of founder turnover by almost 30%.

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How to Get Startup Ideas



  • look for problems, preferably problems you have yourself
  • want, build, few realize the worth (doing)
  • Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. (“made-up” or “sitcom”)
  • They don’t want to use it themselves, at least not right now, but they could imagine other people wanting it. Sum that reaction across the entire population, and you have zero users.

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Research: The Average Age of a Successful Startup Founder Is 45


We found that the average age of entrepreneurs at the time they founded their companies is 42.

The average age of high-tech founders falls in the early forties.

In other words, when you look at most successful firms, the average founder age goes up, not down.

Among those who have started a firm, older entrepreneurs have a substantially higher success rate.

Relative to founders with no relevant experience, those with at least three years of prior work experience in the same narrow industry as their startup were 85% more likely to launch a highly successful startup.

many VCs may operate under a mistaken belief that youth is the elixir of successful entrepreneurship — in other words, VCs are simply wrong.

Rather, they may seek investments that will yield the highest returns, and it is possible that young founders are more financially constrained than more experienced ones, leading them to cede upside to investors at a lower price.

How to Find Your Earliest Users

Source :

1. market place
2. naturally grown audience
3. cold emails, outbound sales
4. SEO ‘optimization’
5. product hunt, reddit, hackernews
6. lifetime deals
7. slack
8. facebook, angel list, beta list
9. twitter, instagram, linkedin
10. ads
11. Blind, Quora, other QA sites.
12. press coverage