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(1) rivalry among current competitors, (2) threat of new entrants, 1. Entrant faces high sunk costs 2. Incumbents have a competitive advantage. 3. Entrant faces retaliation. (3) substitutes and complements,…
Environmental analysis (sometimes referred to as “environmental scanning”) is the analysis of factors in the larger competitive context that are currently affecting, or may in the future influence, the nature…
An organization’s strategic goals, or objectives, refer to the organization’s mission, its unique purpose and scope. The strategic plan, sometimes called strategic intent, is how the organization tailors its offerings…