The ad was shot to showcase the iPhone 11’s battery life but also offers an impressive view of artworks by Rembrandt, Raphael Loggias, and Caravaggio. “This video to me is all about connection through time,” filmmaker Axinya Gog told ArtNet. “Art that is timeless meets modern life and state-of-the-art technology.” Using a complex system of handheld stabilizers, cranes to span rooms, and even a custom app to control the camera, Gog and the group behind the ad created the single-shot take during the course of six hours in the museum.
The ad was shot to showcase the iPhone 11’s battery life but also offers an impressive view of artworks by Rembrandt, Raphael Loggias, and Caravaggio. “This video to me is all about connection through time,” filmmaker Axinya Gog told ArtNet. “Art that is timeless meets modern life and state-of-the-art technology.” Using a complex system of handheld stabilizers, cranes to span rooms, and even a custom app to control the camera, Gog and the group behind the ad created the single-shot take during the course of six hours in the museum.