Structuring deals is not difficult. Having multiple types of deals allows choices and makes closing prospects a win-win for both parties. Here are 8 types of deals to get you started…
1. Retainer This deal is structured as a flat monthly, quarterly, or yearly fee. It stays the same no matter how much or little the client makes over the course of the deal. ・$3,000 for list management ・$1,000 for 10 emails per month ・$2,000 for social media management
2. Per project This deal is based on a flat fee per project. ・$1,000 for a website ・$10,000 for a funnel ・$500 for a welcome series
3. Rev Share This deal is based on the revenue or profit a client has due to your services. You take a percentage of the profit you bring or overall revenue. ・6% of profit from sales generated
4. Retainer + Rev Share This deal is a combo deal and is often used by agencies. It protects you, the service provider, by guaranteeing a retainer. ・$2,000 per month service fee + 6% ROAS ・$1,000 per month service fee + 8% email revenue
5. Metrics Only The client pays based on a specific metric. ・$100 for each new client ・$10 per application submission ・$500 for every 10 booked appointments
6. Retainer or Rev – Whichever is higher This deal is used by most traffic agencies. ・$4,000 per month or 10% of ad spend
7. Royalties This deal involves a percentage of each sale or a set monetary amount per sale. ・5% of every product sold ・$0.50 of every product sold
8. Performance This deal is based on performance. ・5-15% increase in revenue = $15,000 ・15-25% increase in revenue = $30,000 ・25-35% increase in revenue = $45,000 ・35%+ increase in revenue = $60,000