- Business model
- CEO, Management Team & Leadership
- Future Growth Potential
- Institutional Sponsorship
- Financial Health
- Earnings/ Revenue History
- Insider Trading
- Valuations
- Recent News
- Peers, Competition & Competitive Landscape
- Price Upside, Price Targets & Analysts Ratings
- Amount of Index Funds that hold this Stock
- Social Sentiment
- Average Volume
- Short Selling & Put/Call ratio
- Understand the business model & how they will make money. Know:
• What they do
• How they make money
• Why are they important
• Their products
• MOAT/ Strengths/ Positives/ Advantages
• Opportunities/ Growth/ Catalysts
• Downside/ Negatives/ Weaknesses/ Threats/ Risks
- CEO, Management Team & Leadership:
• Check Glassdoor & Indeed to learn about the management
• Google the CEO (A CEO with low/ bad ratings is a bad sign)
• Look into the LinkedIn profiles or management
• Look at the 10-K annual report for the bio’s of executive management
- Future Growth Potential:
• Look at past growth trends in financials
• Look at recent news, 10Q’s, 10Ks, investor presentations, and statements to look for future growth news
• Know about new products, or a changing landscape • Will the company scale?
- Institutional Sponsorship:
• Are big banks and hedge funds buying or holding?
• How much of this company’s stock is held by institutions?
• Are Wall St. institutions increasing or decreasing their position?
- Financial health:
• Growing Balance Sheet & Income Statement
• Growth in revenue, net income, EPS & profit margins
• Quick ratio > 2 to sustain operations
• Positive cash flows from operations
• Healthy Investing & Financing Cashflows
- Earnings & revenue history. Look at financials and projections:
• Was there growth?
• Is there growth potential?
• Have they missed earnings?
• Have they beat earnings?
• Has earnings remained flat or grew consistently?
- Insider Trading:
• Is the CEO buying or selling shares?
• Is management buying or selling shares?
- Valuations
• Overvalued or Undervalued?
• How do valuations compare to peers & competitors in the industry?
• Look at R/E ratio, PEG ratio, P/S ratio, P/CF ratio
- Recent News. Google the company and look at recent articles:
• Is recent news good or bad?
• What are people on social media saying?
• What are news outlets saying?
• What are bloggers saying?
• Reasons for recent movement in recent stock price?
- Peers, competition & competitive landscape:
• How does this company stack up against its competitors & peers?
• How do the financials compare?
• How to the products compare?
• Is there a MOAT?
• Strengths & advantages over peers/ competitors?
- Price upside, price targets & analysts rating consensus:
• What do the analysts covering the stock think it’s worth
• What do the analysts covering it, have to say about the price targets?
• What is the bull case of the analysts covering this stock?
- How many index funds own this stock? (Will they continue to buy each month?)
- Social sentiment (Check what people are saying on social media, check google search trends)
- Average volume traded (How liquid is the stock? How large/small are the bid/ask spreads?)
- Short selling & put/call ratio?
• How much of this stock is sold short?
• Are people betting against this company? If so, why are they?